Team
Meet the Affiliate Karma Team:
Stephanie Agresta, Founder
Drawing on a vast network, Stephanie leads sales and marketing efforts for Affiliate Karma. Stephanie has more than 13 years of experience in the industry. She started her career with iVillage and has taken prominent sales, marketing and business development roles with Internet powerhouses like Barnes & Noble.com, Register.com, SpaFinder, Foxtons and Commerce360. Having honed her expertise in online marketing, affiliate program management and web2.0 strategies to a fine point, she is a well-known industry speaker.
As CEO of Stephanie Agresta Consulting, she provides promotion and business development support for businesses looking to leverage the people and places of social media. You can see her on trade show and panel discussions, and quoted in major publications such as Crain’s Business News, Realtor Magazine, Revenue and ClickZ. Affiliate Karma is the culmination of five years experience in the agency side of the business.
Where you can find Stephanie online:
Donna McCarthy, Vice President of Affiliate Marketing
Donna leads client services and operations for Affiliate Karma. She is an industry veteran with more than 15 years experience in various marketing channels including online, direct mail and events. For the past five years, she has made the affiliate channel her niche, working with Linkshare, Commission Junction and Performics to manage programs for Fortune 500 juggernauts and scrappy startups alike.
Her solid organizational, communication and analytical skills have contributed to the successful launch and sustained growth of client programs. Donna is also skilled in SEM and SEO, project management, process improvement and work flow, and organization of internal company Wiki.
Where you can find Donna online:
Joanna Culbertson, Director, Publisher Relations
Joanna is responsible for managing recruitment and optimization of key publishers and super affiliates - the heavy hitters of affiliate marketing. Along with an impressive network, she has considerable experience in multichannel marketing, with a 15-year background in all aspects of Internet marketing and particular expertise in developing and growing affiliate programs, using search marketing and email campaigns to drive traffic, and perform site navigation and usability analysis to ensure her clients’ websites do their jobs.
Where you can find Joanna online:
Cindy L’Esperance, Copywriter
Cindy leverages her 15+ years experience in marketing to craft strategic copy, including attention-grabbing newsletters and banner ads for clients of Affiliate Karma. Having been a senior writer with Time Warner Cable, DoubleDay, and various ad agencies, she has vast experience developing websites along with marketing campaigns for driving traffic and converting.
She’s been involved in affiliate marketing for five years, and had a hand in launching and growing a number of successful programs. Cindy serves as Affiliate Karma’s primary resource for creative strategy and writing, and we recommend her to all our friends.
Where you can find Cindy online:
Alexa Scordato, Marketing Coordinator
Alexa supports Affiliate Karma in community relations on a number of platforms such as Twitter and Facebook, in addition to keeping the ship running by carrying out all sorts of administrative tasks. Based in New York and Boston, she spends inordinate amounts of time doing geeky things like beta testing social networks, scouting sexy Wordpress templates, moderating teen forums, and doing virtual freelance work. She’s interested in conversations about the presence of women online and how to implement better, safer web practices for the next generation of geek girls.
Where you can find Alexa online:
